Recently, the advocacy of jade prices "sound is heard, Myanmar supply of rough continued tightening - Myanmar's the original stone wool public offer significantly reduced, indicating that it will become more and more stringent control of the emerald wool, will promote the jade market continued to rise this year. The market at the same time there is another voice, concluded: Jade public offer the stop plate does not mean mineral depletion, scarcity of bait just businesses resorted to the phenomenon compared to the history of the Great Depression of the previous jade market trick .
"No matter how the outside sounds hustle and bustle, the sense of design is our pursuit." Zeng Jun, general manager of Guangdong, local design brand Kim Yuk jewelry told reporters, was founded, Kim Yu-jewelry Guangdong and Beijing as the center of gravity, high-end clubs and other channels in private custom business, and has established a good reputation and performance. The domestic market continues to expand, promote the brand started to pay attention to the business of stores from 2011. Choose quality natural jade media, modern design techniques, creative heritage of oriental aesthetics in line with the spirit of the times, the continued integration of the aesthetic qualities of the times the original jewelry brand.
Nanfang Daily: the form of jade industry in recent years, in your words to sum up what? As a local jewelry business you why emphasize the role of the original design?
Zeng Jun: domestic jewelry industry has not formed the group together, add a new force in the industry rely on the original design
From 2006 to 2012, the emerald industry is very desirable, active posture. During that time as long as they can come in basic can have a share. Affected by the the Dali environment, policy, Myanmar ore source, the development of this industry has come to a bottleneck. Before entering the jewelry industry itself to do the brand, so I hope that from a new angle to look at this industry, find ways to make the industry sustainable development prospects.
Judging from the entire jewelry industry, Oriental truly caught the attention of the world has probably not yet. The country to do better may Kirin, jade industry Zhao Yi Cui house. But most of the jewelry industry enterprises are still in the early stages of development, there is no power of groups. We are hoping an original design concept for this industry increased a little sound with new strength, China's luxury jewelry industry richer. Last year along this direction in the dark, on the one hand, we do the traditional Jade, on the other hand to do the mosaic class. Is mainly to original design, such as we could modern emotional interaction themes taken from traditional material, modern design interpretation.
Nanfang Daily: I asked the young fellows wearing jade, everyone's first reaction was that thing very soil, but often they feel better cultural meaning. There is a conflict, how to make young consumers like jade?
Zeng Jun: the selection of ice kinds of jade, cross-border designer models to suit the young consumer groups
Our material more choices jade. But typically mentioned jade, young people will feel that this material is too far away from their own. Material selection, we will use some of the more stylish, closer to the ice kinds of young people, wood emerald jade varieties. Relatively speaking, jade price of these materials is also relatively easy for young people to accept.
Just enter the emerald industry, I went to the isabel marant replica boots market to go in a circle. At that time, a senior industry source said, Emerald like a pork stalls, markets. Twelve square meters of stalls, above them the millions of tens of millions of goods. This feeling of my personal impact is very large. Conversely, such as cartier love bracelet and other international big even did not use the gem things are semi-precious stones like something. But through his culture, philosophy, psychology of the consumer groups will be able to seize, grasp the emotions of the people. If you can solve this issue, the jade market potential is very large. Also solve the supply gap in the market left by the loss of special consumer groups and other issues.
I entered this industry was thinking, which way to the the brand first appearance can remember. Design, jade jewelry creation we have invested a great part of the effort. Designers tend to implant the concept of emotional design. Oriental traditional architectural concepts, for example, such as the design of the brackets ring, trying to convey is the guardian of emotion. Because of the modern emotional instability, loss occurred frequently.
Our design team is probably divided into two parts, a part of the team of designers, including school students who come back from the United Kingdom Saint Martins College of Art jewelry designer; another part of the designer is not out from the jewelry industry, but some construction , sculpture and other professional background designer. They design, the angle of deconstruction often make people feel very new, very pleasant surprise. Like part of the traditional emerald, generally mainly carving Guanyin Buddha Ruyi, the school sculpture designer would be more in the row.
Nanfang Daily: facing the origin of raw materials Myanmar mine is depleted, it was predicted that the price of jade in the market but also soaring. How do you see the market? Will give the jewelry industry has brought what impact?
Zeng Jun: Myanmar as part of the processing operation will give the market a greater impact recovery
Now the emerald industry tend to be more mature and rational. Myanmar's mineral resources are increasingly depleted, unlike in the past, early are artisanal mining, the yield is relatively small, the destruction of mineral resources is relatively small, it is large-scale mechanical mining, the destruction of the primary ore Therefore, the supply itself are very much restricted. A great impact on prices. At the same time Myanmar hopes to bring back to processing operations, in terms of domestic jade market is a relatively large impact. Jade are in Jieyang, Guangdong Sihui, Ping Chau go deep processing this initiative lies in the hands of the domestic wholesalers, according to the market situation and to adjust. If this part of Myanmar to take it back, the whole pattern may be completely different. The public offer in March and April this year, Myanmar basically did not invite Chinese companies to the rock, which is a relatively large impact. Of course, the middle may have some other access, including the joint venture in Myanmar and some other ways and means. Emerald section, is a fairly standard, rational change. Not like a crazy situation in the past few years.
Nanfang Daily: the design of the domestic jade jewelry exactly at what price level at the mall?
Zeng Jun: the design of the domestic jewelry price Cartier and other front-line big par
I think that China's jade industry will emerge more original designers. Also very pleased to see this momentum, but only a minority of this awareness. Genuine philosophy, the idea of people who can go further. We make the brand more defined in the jewelry industry, not just jade this industry. Jade is a stone, material, forming a relatively large trade group, from the jewelry industry possible scope will be broader, like a pearl, tourmaline, diamonds.
Why do we opt-in at this stage jade, because the emerald is the most oriental charm, the the Oriental temperament of material, we want to do an oriental jewelry brand, pre-material it is best able to express some of our ideas. If we do not choose Jade will choose pearls. These are relatively close to the material of the Chinese culture. When some of our design style is slowly being accepted, the later material more widely. More and more original design of our exchanges, industry growth is helpful.
At the mall, the design of the domestic jewelry prices are basically in line to Cartier and Bulgari brand. They are basically divided into two lines, one is expensive jewelry, hundreds of millions, hundreds of thousands more. Also a part of the stores, usually in the tens of thousands of dollars. This price for China's middle class, his spending power can withstand. This group because China is growing, awareness, self-confidence is also growing. Our pricing to them as the reference value, of course, will fluctuate up and down, because their influence is expected for us and can not be known, we can only seize the national culture this point, as well as emotional and original design of these points go communication with the consumer. Will have a certain segment of that part, but the price would be closer. Such as brackets, shop the first of about thirty or forty thousand dollars. These original designs emerald compared with the traditional emerald, give you the feeling of beauty.
Nanfang Daily: Guangdong local jewelry business, there is no attempt to do the outward expansion of business? Which is a key factor in the jewelry industry "going out"?
Zeng Jun: the Guangdong jewelry industry cluster capabilities unmatched in the North, by design "going out" is the only way
With some of Europe's jewelry industry, designers have very close interaction. In March last year, we go to France specifically to visit some big OEM factory, similar to the workshop-style assembly line. At that time, we also have to consider, to expand their product line. There is also talk of a Spanish jewelry brand value is the brand's design capabilities. They are in Europe, the Japanese market has done very well, we hope to cooperate with him, to learn something new, management, consumer demand capture some experience of our brand stores.
I think the Guangdong jewelry enterprises to take the design of this route is the only way. Because jewelry is a thing of beauty, it must give the judgment of the United States. Jewelry including jade industry in the past left the United States has been insufficient to meet the needs of consumer groups, we believe that the jewelry design is born without reason.
Guangdong in jewelry design, may in some resources, market acceptance in terms smaller than the north these markets such as Beijing and Shanghai. However, the ability of industrial clusters in Guangdong is very powerful, such as in Shenzhen Shuibei, Guangzhou Panyu, Shunde jewelry market, basically to supply the European market, the process is very subtlety. The advantage in this respect is that Beijing, Shanghai, there is no way to compare. Do original jewelry industry can also see some positive signals, such as the Government of the success of the transformation and upgrading, such as "exceptional" and other original brand. Gave us some positive energy. Ultimately is to see us do these things enough solid enough heart, enough to insist on
